MODA SIGNATURE SERIES PROMOTION

Brand Identity, Promotional Design, Packaging, Advertising

MODA is a museum of design in Atlanta. The museum wants to offer unique and valuable experiences to the community. These promotional pieces are for their one-of-a-kind exhibition, 'Signature Series.' This exhibition will have the three greatest artists; ARTEMISIA GENTILESCHI, HUGETTE CALAND, and JASPER JOHNS. The diversity of lineups in terms of from ancient art to modern art, from painting to sculpture, the signature series exhibition will give excitement and enthusiasm to the audience.

COLOR PALETTE

The primary color palette of MODA consists of red, black, and white. A bold and austere palette, these colors should be applied consistently and thoughtfully on all core brand elements.

TYPOGRAPHY

To reflect the variety of disciplines that exist within the field of design, our visual identity is supported by four different typefaces - providing a bold and diverse combination of fonts that is unique to our field and to our brand.

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